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The course

Know your numbers the way you know your patients

Six business vital signs, short video lessons, and a Dashboard that keeps your numbers month to month. Built for nurses and other healthcare entrepreneurs who are great at the work and tired of guessing about the money.

Watch Module 1 free

Self-paced. Lifetime access. Start with the free Module 1 lessons.

Who it's for

If the money side keeps you up at night

Just getting started

You've opened the doors and you want good habits before the numbers get complicated.

Busy but unsure

Clients are coming in, and you still can't say whether the business is healthy.

Ready to decide

You're weighing a hire, a price change or a second location, and want to run the numbers first.

What you'll be able to do

Look at your business and know what to do next

  • Know your runway. How many days you could keep going, and whether you can pay what's due.
  • Price with confidence. What you keep from every dollar, and the least you need to charge.
  • Find your floor. Your break-even in dollars and in clients, and what a hire really costs.
  • Grow on purpose. What a new client costs you, what they're worth, and how many stay.
  • Run a 30-minute monthly review that keeps all six numbers current.

What's inside

Six modules, 22 short lessons

  1. 3 lessons

    Module 1: Foundation

    Why your numbers matter, and the six vital signs. Free to watch.

  2. 4 lessons

    Module 2: Cash

    Days cash on hand and quick ratio.

  3. 4 lessons

    Module 3: Margins and pricing

    Gross profit margin, the Backwards Pricing Calculator, and your service mix.

  4. 4 lessons

    Module 4: Break-even

    Your monthly floor, and the Scenario Planner.

  5. 4 lessons

    Module 5: Marketing

    Customer acquisition cost, lifetime value, and retention.

  6. 4 lessons

    Module 6: Your Dashboard

    All six together, what to fix first, and your monthly rhythm.

Included

Everything you need to keep going after the course

  • The Vital Signs Dashboard, saved to your account so your numbers are there every month.
  • Three companion tools: the 30-Day Cash Flow Forecast, the Service Profitability Analyzer, and the Marketing Channel ROI Tracker.
  • Worksheets for every module.
  • Lifetime access to the course and future updates.

Enroll

$300, one time

Lifetime access to all six modules, the Dashboard and the three tools. Have a promotion code? Add it at checkout.

Fair to you and to the course

If the course isn't right for you, email within 14 days of purchase for a full refund, as long as you've opened fewer than half of the lessons. The free Module 1 lessons don't count.

Questions

Before you enroll

Do I need an accounting background?
No. If you can read a lab value, you can read these numbers. Every lesson uses one example business, Dana's mobile IV practice, from start to finish.
How long does it take?
Each lesson is about 10 to 15 minutes, including the video and your own numbers. Most people finish in a few weeks, at their own pace.
Is there a live component?
No. The course is self-paced. If you'd like help with your own numbers, you can book an optional one-on-one session.
What if my business is brand new?
Start anyway. You'll get a baseline now and watch it improve. Progress over perfection.