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Module 1 · Foundation and Mindset · Lesson 2 of 3

The Six Business Vital Signs

Assess your business the way you'd assess a patient.

The six vital signs

Category	Vital signs	The question they answer
Cash	Days cash on hand, quick ratio	Can you survive the short term?
Growth	Gross profit margin, break-even point	Are you built for the long term?
Marketing	Customer acquisition cost, retention rate	Is your growth engine working?

Check yourself

1. Which two vital signs answer "Can you survive the short term?"Days cash on hand and quick ratioGross profit margin and break-evenCustomer acquisition cost and retention
2. Why do we start with cash?If cash is in the red, everything else is on borrowed timeCash is the easiest number to improveThe other four vital signs don't matter until later

Your turn (about 3 minutes)

Guess your status on each of the six vital signs: healthy, unsure, or worried.
Keep your guesses. You'll compare them with your real numbers in Module 6.

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